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about The Granite Crew
Grae Hall - Director, Designer, Photographer

Grae R. Hall - SeriouslyGrae is a new media designer of 10 years experience. He got his start pushing pixels in PC game titles in the early 90’s, and has since branched into design for web, print, television, and DVD. Grae has designed for a range of national and international clients such as Telstra, Suzuki, AsiaOnline, John Faulkner Racing, Environment Australia, The Falls Festival, and several high profile AFL clubs.

The primary focus for Grae is the realisation that true creative direction meets the client’s needs by spanning design and functionality. Grae believes creative functionality is as important as creative design in new media production; that the creative process isn’t completed in Photoshop - it’s complete once the design and its functionality are fully integrated. To this end, Granite New Media was started by Grae in August 2002.

Grae is also a medium format photographer and photographic post producer. These additional skills allow Granite New Media to provide clients with unique and tailor made photographic solutions for their productions. Grae’s work can be viewed in the photography section of the Granite New Media site.

Grae creates his designs in Photoshop CS, ImageReady CS, Illustrator CS, Flash MX, and 3DSMax. He integrates the designs and creates their functionality using XHTML 1.1, CSS 2.0, Javascript, Actionscript, Adobe Acrobat, and HTML 4.01 on the client side, and PHP, ASP and MySQL on the server side.

Tom Howard - Director

Thomas HowardTom offers a strong combination of skills and experiences, with 10 years experience in a variety of roles in the IT industry, and a degree in business (accounting) from Monash University. Starting out at his family's business, Tain Electronics, Tom went on to spend 5 years in the Internet Service Provider industry, with 2 years at OzEmail Internet and 3 years at Pacific Internet Australia.

At Pacific Internet, Tom was involved with the deployment of broadband access technologies, particularly ADSL, and was a key member of the team that made Pacific Internet among the most highly-regarded providers of broadband to Australian business. As a pre-sales engineer (2001-2003), Tom assisted many businesses and corporations in designing and deploying broadband solutions, and worked closely with some of Pacific Internet's biggest clients, including Cisco Systems, STA Travel, Ted's Camera Stores, Collins Booksellers and Bakers Delight.

Along the way, Tom has worked on many software projects, and has developed considerable skills in PHP, Perl, ASP/VBScript and SQL.

In his business studies, Tom took a particular interest in marketing and strategic management accounting disciplines, and developed a strong interest in enhancing business performance through better product development, stonger customer relationships, and efficient business systems and processes.

Tom's key strengths are his ability to communicate well with both technical and non-technical people, often acting as a "translator" between clients and engineers or developers, and his ability to take a holistic approach in designing, implementing and integrating solutions.

Fenn Bailey - Systems Architect

Fenn BaileyFenn Bailey has spent five years in the Internet industry, with 2 years at OzEmail Internet and 3 years at Pacific Internet Australia.

At Pacific Internet, Fenn developed an excellent reputation for developing software systems that improved quality and efficiency in the company's operations. Software applications developed by Fenn contributed heavily to Pacific Internet's market leadership in customer service, recognized by its certification under the International Customer Service Standard, and award for excellence in contact centre services in the Internet/ISP industry at the 2003 Teleperformance CRM Grand Prix Awards.

Fenn furthered his software development credentials with 12-months as a developer in Pacific Internet's Management Information Systems (MIS) team, where he worked extensively on the company's CRM, core billing and customer facing management systems.

Fenn's areas of expertise are many and varied, but include:: Video compression and delivery technologies; streaming media and associated networking; software development using Java, Perl and PHP, with Oracle, PostgreSQL and MySQL database systems; Voice-over-IP and video-conferencing using both open-source software systems and proprietary IP-PABX systems; wide area network deployment and security, particularly with wireless technologies; networked computing including network based content delivery.

Fenn is an enthusiastic participant in the IT community, having contributed to several open-source and independent software projects throughout a variety of industries.

You can read more up to date information about Fenn here.

New Media Production

The term "New media" broadly defines electronic media as the new standard for information distribution. New media includes the Internet, DVD, handheld devices, e-books, wireless devices, and emerging electronic media.

New media is a live, dynamic and interactive medium; it presents new opportunities, and unique challenges.

New media can benefit your business by enabling you to:

  • enhance your corporate image
  • attractively showcase your products and services
  • communicate your message effectively to your target audience
  • provide new and powerful ways for your audience to interact with you
  • provide efficient methods to interact with your current systems and processes
  • create new ways to manage and grow relationships with your audience
  • track the effectiveness of your marketing campaigns.